Good SEO ensures your website is found above others when people are searching for products or services with search engines.
It's relatively easy to build a website with some basic IT knowledge, but it's much harder to get that website ranking well with search engines.
To gain a good Google, Yahoo or Bing (other search engines are available) ranking and of course, more traffic to your website, several aspects of your website will have to be optimised; these include metadata, content, security, responsiveness, links and domain names.
Some general guidelines to improve your search ranking are as follows:-
Use a keyword-rich domain name
For example, if your business sells frozen yoghurt, choosing a domain name (web address) like ‘frozen-yoghurt.co.uk’ or ‘frozen-yoghurt.com’ would be highly advantageous. See this article.
Use the best Keywords
Keywords are the words and phrases that browsers use in search engines, such as Google, to find websites that match what they are looking for.
It's important to research and find keywords that you would like your website to promote that are relevant to your business. Use different keywords for each individual page.
Use a descriptive Page Title
Make sure to give your web pages a descriptive page title; making it reflect the content of the web page.
Use keywords within the page content
Throughout your high-quality content, you’ll need to have your keywords and natural language about those keywords.
The first 200 words of our content count most heavily for search engines and for users, Be sure to use keywords there.
Consider putting your main keyword in bold once in the first 200 words, to make it stand out to users who may have searched for that very phrase.
Use Header Tags
Use the header tags H1, H2, H3 etc. in the correct descending order. Write a headline for your page in an H1 heading tag, an important signal as to what the page is about. It should include your main keyword and correspond to your page title tag.
Using 'ALT' tags on images
This is an easy point to overlook and can help drive traffic to your website.
Give each image a descriptive 'ALT' tag. For instance, using an image of frozen yoghurt you could use an 'ALT' tag of 'a tasty bowl of our best selling raspberry flavour frozen yoghurt'
It's also good practice to name all images with descriptive names ie. 'bowl of raspberry yoghurt.jpg' rather than 'image1.jpg'
I hope these pointers help and please contact me if you are looking to improve your website's ranking.